November 2010: the Paris Motor Show

A spectacular futuristic exhibition stand, designed to communicate creativity, technology and dynamic appeal: here Façon de Venise was chosen. At the Paris Motor Show, held from 2  - 17th October 2010, an exhibition set-up created by AKDV design agency for Citroen and designed to cover 4,000 m2, left many amazed.


The new C4 was dominated by an enormous circular screen, the first in the world, as well as trails of light, minimalist furnishings, 3D simulators and much more from a car manufacturer with personality and style as its strong points. The same can be said of Light4...

A maxi version of Misstrass was installed in the Citroen Racing area dedicated to the new DS3 WRC, which will make its debut at the World Rally Championships to be held next season, and where the 7th world victory of French driver Sèbastien Loeb was celebrated. The French manufacturer unquestionably wanted to go the whole way even with the lighting.


The special version of Misstrass, expressly created for the occasion, comprises 615 elements: 41 hanging elements at various heights with 15 components each. A ceiling lamp, with diameter 1.2 metres, supports the suspended lamps specifically made with steel cables to extend to a maximum height of 4 metres. In the setting, dominated by a futuristic spiral staircase with red LED lights, this maxi version of Misstrass was created with 614 transparent elements and one in a cherry colour.


The outcome? It must be seen!

documento formato pdf Download the presentation here (Mb. 1,2)